Every business managers want to sell products at a higher price. Selling
the products at a higher price can lead to high profits for the business, and
high profits will eventually lead to a higher market share. The managers want
the business to increase in size and it can be only done by higher profits. The
easiest way to achieve growth is to increase the sales or profits by increasing
the prices.
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Tracey Harshberger — Regional Business Manager, BD Biosciences
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However, increasing the sales without a reason can lead to lower
sales, the customers won't be willing to pay higher prices for nothing. They
will opt for choosing their competitors instead. So, if you want to sell your
products at a higher price then go for adding value. Add value to your product,
adding value means changing the perception of the customers by modifying a
product You can add value to your product by making a few changes and sell it
at a higher price. This is how you can add value to a product and sell it at a
higher price.
1) Change the outlook
Change the cover or the outlook of your products to make them look more
attractive. The products should look more appealing to the customers. The
customers like to buy products that offer a new look. There are products with
outdated covers or boring or monotonous outlooks, customers tend to buy
products that give them a modern feel. We're living in the 21st century and if
you want to sell your product at a higher price then modify your product by
changing its outlook and make it look more appealing.
2) Add a feature or two
This might not be easy to do since you have to conduct a research but the
results are surely welcoming. You should conduct a market research and check
the demands, consider the demands of customers and see what people want. The
customers want to try new features, they want developed and modern products.
The managers should try to add a feature or two to modify the product. For
example, adding a new or advanced feature to a mobile phone.
