Marketing
is a vast field, incorporating a number of professionals playing their
significantly unique yet important role. While a marketing specialist identifies the prospect from
studying the metadata, an analyst works upon that data to draft spreadsheets,
pivot tables, and cross-referencing
sheets. This creates the raw foundation marketing known as the data set.
The
next step concerns a team of specialists known as creative marketing
specialists, who shape up the process into a comprehensive plan of execution.
They use the data set to develop a storytelling
the market value and prospect of product. They describe why or why not the
product will be considered as a perfect fit for consumers’ demands. Moreover,
they also create communication respective
to the marketing process of the product.
Copywriter
This
implies that one of the core foundations of a creative marketing team is a copywriter.
The copywriter interprets the marketing data in a way that is easily
understandable and is able to grasp the attention
of the audience. Basically, the copywriters convert
numerical data into words. After putting together a comprehensive narrative,
copywriters work is passed on to the next creative known as the designer.
Designer
The designer interprets the creative description from copywriter into a
functionally attractive presentation. Their core job is to create an
infographic from the data-driven narrative, to ease the access and
understanding of the audience.
The design could be either of two major types, print or digital. If the creative
narration calls for a further explanatory presentation, the design team opts
for an animator or videographer to develop an animation or video. The choice of
design must be coherent with the nature of the medium
as well as the audience.
Creative Director
All of this process is overseen by a
creative director, who not only sets the tone and pace of the project but also
makes sure to maintain a balanced efficiency in work. The creative director is
responsible for conducting a qualitative as well as the quantitative analysis
of the work process and the results being produced, to make sure to keep the
actual meaning of the data in the process
as intact.
-Tracey Harshberger
-Tracey Harshberger
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